Hey, it’s Alessandra! Welcome to the Superhero Crew!

I am so happy you’re here. If you’re here, it means you’re ready to transform into the superhero you truly are. You’ve taken the first step, and you’re about to embark on the journey of a lifetime. I’m so excited to be your sidekick on this journey and help you gain the energy, health, and confidence you need to create a life that you absolutely love. To do or have anything in life, you need your health. You need that vital energy.

    I know exactly how frustrating it is to not have the energy you need in life! When you’re low energy, you:
  • are too tired to go out and socialize and make connections
  • fall asleep at your desk and you put off working on your side hustle
  • too tired to get to the gym and reach your fitness goals
  • too tired to take care of yourself which means you become more tired, and so it becomes a vicious cycle
    It’s so frustrating when you have this idea of what your life could look like:
  • You would do work that inspires you, build your side hustle into your dream business
  • Travel the world
  • Have a deeply connected community of amazing people
  • Find your soulmate
  • Being financially healthy and independent
  • Feel fit, confident, healthy, and glowing

But, you’re stuck in a cycle of not sleeping enough, feeling stressed, being bloated, getting fed up with all the fad diets you’ve tried to lose that last 5lbs, wasting money on tons of skincare products that don’t work, and relying on coffee and alcohol to energize you in your work and social life.

Life doesn’t have to look like this though. That ideal life that you dream of in your head can become a reality, and it will! All you need is one thing: true sustainable energy. With energy we can make anything in life happen. I know from first hand experience.


Plant-based food is superpower fuel. It delivers the nourishment we need to thrive and feel confident! When I went plant-based, I experienced an increase in energy and athletic ability, my productivity skyrocketed, and I truly felt invincible... I felt superhuman! And that’s where the name “Vegan Superhero” comes from. My family noticed such a difference in me, and my brother would joke that I had gained "vegan superpowers". I really felt like a superhero too... not only because of my increased vitality, but also because veganism has such a positive impact on the environment, animals, and people too (because we all benefit from a peaceful and clean planet).

Although food is an important superpower fuel source, I soon realized that there are important non-food fuel sources as well! A few years after going vegan, I began working toward a career in finance that was simply not for me. I was living a high-stress life, over-packing my schedule, and lacking meaningful relationships and creative expression. I had way more energy because of the plant-based food... but I didn't realize I was lacking other forms of nourishment!

That's when I had my wakeup call... an accident that left me with a broken back and a huge timeout in my life. This injury sparked many health issues: fatigue, acne, digestive disorders, imbalanced hormones, insomnia, anxiety, and depression. Even after my bones healed, these issues remained. I was confused because I was still eating well and my blood tests were always fine... so where did my "Vegan Superpowers" go? Months of bed rest gave me time to reflect. This was the beginning of my journey to a more holistic life. I created new lifestyle habits, let go of past traumas, and started living from a place of purpose and love. With the power of both plant-based foods and holistic living, I truly transformed! I got my superpowers back, and they're even stronger than before!

If I could overcome my obstacles and unleash my superpowers, I know you can too! I went from a state of merely surviving to one of absolutely thriving, and I am so passionate about sharing this state of thriving with the world! I'm here to empower you through both plant-based nutrition and holistic lifestyle living. I'm here to help you thrive, feel confident, and be the superhero you truly are!

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Superhero Philosophy

We fuel on plants. To live an extraordinary life, you need to fuel properly. It all starts with food. Plant-based foods provide the nutrients we need to be energized, healthy, and confident. And this act of self-love translates into all areas of life; Superheros nourish themselves by living holistically.

We live our missions. Superheroes who are healthy and thriving have the power, clarity, energy, and confidence to take action and live their purpose. Superheroes live in alignment with their values and make a positive impact on the world! Superheroes live fulfilling lives, and are proud to make a difference.

We make life an adventure. All Superheroes have adventures, and all Superheroes have fun! Superheroes who are thriving and fulfilled naturally have the confidence to create a fun and adventurous life. Life is meant to be fun, and every Superhero lives in a state of pure joy!


Are you ready to become the superhero you truly are? This is a journey! And as your Sidekick, I’m here to support you 100% of the way! You're worthy of a life of health, purpose, abundance, and fun! So let's get started today! The world needs you, you Superhero!


Professional Bio

I’m Certified in Plant-Based Nutrition from Cornell University, and I’ve received my Health Coaching Certification from the Institute for Integrative Nutrition. I also have an Honours Business Administration Degree with Certificates in Entrepreneurship and Sustainability from Ivey Business School. During my studies, I launched a snack business called My Vegan Superpowers, and two sustainable clothing businesses: Voguabond, and Mazon Vintage. I've also worked for Dr. T. Colin Campbell's son Nelson to help spread the plant-based message through his organizations PlantPure Nation and PlantPure Communities. With the knowledge and experience I've gained over the years, I'm so ready to serve you! I've created the Superhero Life podcast, blog, shop, and coaching practice to to empower you to be healthy and confident, and create a life you absolutely love!